100% Online Since 1997
100% Online Since 1997
Saltwater or freshwater, we have you covered like weed bed. From Pelagic to Pike, Tuna to Trout. Troll on at big savings.
Dennis Braid's favorite trolling lure. Braid Ten Pin’s irresistible, injured baitfish action and frantic, holographic eyes are unmatched for all ga...
View full detailsThe most advanced subsurface trolling lure of its kind on the market today. The stainless steel trolling lure produces fish attraction flash and vi...
View full detailsBraid’s tail-beating subsurface plugs are the highest-quality lures you’ll find. Giant yellows and blue-fin in all regions of the world. With the f...
View full detailsThe Braid® Frantic Flyer Swimmer is a flying fish that flies and swims like the real McCoy! Rig it with fresh ballyhoo for added visual and scent a...
View full detailsThe Braid® Frantic Flyer Swimmer is a flying fish that flies and swims like the real McCoy! Rig it with fresh ballyhoo for added visual and scent a...
View full detailsBraid Product’s Swimmer Fin Flyer pops, darts and swims behind the boat while being trolled at both high and low speeds. The Swimmer’s silhouette i...
View full detailsHeavy and casts like a bullet An extremely well-constructed lure for a variety of fishing techniques. Quality Through wire construction with VMC 4...
View full detailsThe Braid Tantrum Magnum Jointed Lures are perfect for trolling or casting to feeding fish. Tuna, Dorado, Wahoo, Stripers and other surface feeders...
View full detailsThis Play Action Braid Blackjack can be trolled up to 18 knots, giving the angler every opportunity to land trophy king mackerel, dolphin, wahoo, t...
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